How to create a video that makes your campaign tilt
Hello Crowdtilter! Are you looking for help with your campaign video?
You came to the right place.
The pitch video is a critical part of your crowdfunded project. It gives you a chance not only to impress future backers, but also to relate to them on a personal level. Making a video can be intimidating at first, but with a little preparation and our expert tips, you'll be on your way to crowdfunding greatness!
Put your best foot forward
Similarly, the creative geniuses behind makey-makey waste no time and immediately start showing us what their invention let's us do.
Keep it varied
Think about mini-stories within the main story. For example, show your product being manufactured, recount how you came up with the idea, interview a happy user, or show a team member being awesome. Done well this allows you to show multiple people on camera, film from many angles, and change location and backdrop.
Being authentic while standing in front of a camera can be difficult, so try moving around the office or around the house as if giving a tour. Film yourself interacting with your team or with your family.
There are many more great examples of authentic videos. In her crowdtilt video Holly Munoz visits her friends and has casual conversations with them about her projects. She comes across as someone you'd like to have as your friend.
In a more scripted way, but equally characterful, Brandon Grisworld plays the "manly-man" role and is instantly funny and engaging.
Articulate the value to backers
1) Start with a Creative Brief: Take 30 minutes to articulate, on paper, your key messages, your objective for the campaign, the value to backers, the tone you are aiming for. It will clear up your mind, and it will make communications with collaborators a lot easier.
2) Brainstorm some Concepts: Come up with a few concepts for the video, get some feedback and progressively hone in on one as you complete the next steps. You have many options: film one long unedited sequence, interview various team members and cut to shots of the product, plan a number of funny skits, create a stop-motion animation...
3) Draft a Storyboard: Now is the time to draft your storyboard. Don't set the bar too high at first, just write down what happens in each sequence of your video. Detail both visuals and spoken text. Use this template for example.
4) Enrich and Tighten your Story: Once you have a rough structure, think about ways to make the story even better. For example, make sure that each sequence in your story has something new and interesting to show - as in the Lumio video, where the lamp is used in a different way every 5s or so. If applicable, try to end each sequence with a punchline - as in the Double Fine video. Or maybe you can find a recurring theme - like the marionettes in the Little Bee Pops video?
Want professional writers to review and improve your script? email your script to firstname.lastname@example.org. We'll get back to you with feedback and suggestions within 24h for free.
Get help filming
Need help finding a videographer? Post a project on Videopixie, it's free!
Bring it to life in post-production
Need help finding an editor or an animator? Browse freelancer profiles
Now, go on and make your campaign tilt! with an awesome video.